Executive Leadership Symposium
Leadership Symposium Logo

January 21-23, 2015 | Dallas, Texas USA

The Executive Leadership Symposium, brought to you in partnership with Cornell University, offers senior executives an opportunity to come together and discover how to harness the innovation and changes taking place to confidently position their companies for a competitive advantage today.


Unique Format, Unique Experience, Unique Results

This one-of-a-kind program offers what no other leadership program provides:

Executive Perspective – Start by participating in general sessions designed to stretch your thinking. Delve deeper into material through discussion with thought leaders and professional facilitators who bring new information and best practices for review.

Program of Peers – Capitalize on focused time with industry peers to discuss new strategies, new ideas and even new partnerships.

A Format to Explore Answers – Learn from general sessions then work elbow-to-elbow with colleagues, facilitators in a smaller group format to discuss practical application of concepts for your specific business. Following the small group discussion, reconvene with the speakers to debate the issues presented.

Results You Can Use – Leave with a global perspective, actionable strategies and new relationships to help you approach ‘business as unusual’.

A Smart Investment in Leading Education – This all inclusive program will provide access to best-in-class instruction, a learning environment designed for executive education and an opportunity for vetting ideas and problem solving at the decision-maker level.

Who Should Attend

Who Should Attend

This program is designed exclusively for executive leaders with critical roles in the global produce supply chain including those who have the ability to define and lead strategy in their organizations and affect change. The event is limited to the first 75 applicants and is confirmed on a first-come, first-served basis.

Appropriate titles include, but are not limited to:

  • • CEO
  • • COO
  • • CFO
  • • CTO
  • • President


2015 Symposium Schedule at a Glance

Please note the new format for the 2015 Symposium.

Wednesday, January 21

Networking Dinner
Session #1
Recap and Report Out

Thursday, January 22

Session #2
Small group discussions with facilitators
Facilitators lead questioning of Session Speaker

Session #3
Small group discussions with facilitators
Facilitators lead questioning of Session Speaker

Off Site Dinner

Friday, January 23

Session #4
Small group discussions with facilitators
Facilitators lead questioning of Session Speaker
Symposium Wrap-Up


Apply Today!

The PMA Foundation seeks candidates who shape decisions in our industry that reflect the leadership skills needed in today’s markets. Eligible candidates must be employed in any segment of the produce or floral supply chain and be in a senior executive role within the company. The program is designed for a maximum capacity of 75 executives.

Apply for your space in the 2015 program online. You will be notified of your application status within two weeks of receipt of your application. Payment will be processed upon acceptance of your application. All applications must be completed and submitted no later than January 7, 2015.

Online Application

If you prefer a paper form, please email LeadershipSymp@pmafoundation.com.


Your Program Fee includes:

  • • Three nights luxury hotel accommodations (arrival January 21, departure January 24)*
  • • Welcome Reception and Dinner on Wednesday
  • • Breakfast and lunch on Thursday
  • • Dinner on Thursday
  • • Breakfast on Friday
  • • Program materials
  • • Certificate of completion

PLEASE NOTE: Airfare to and from Dallas is the responsibility of the individual.

* For participants choosing to stay in the hotel

Loyalty Reward for Past Attendees (must have attended Executive Leadership Symposium at least once in the last three years)


EARLY RATE: On or before November 21, 2014
For participants
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
For participants not
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
REGULAR RATE: After November 21, 2014
For participants
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
For participants not
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members

Hotel Accommodations
Omni Dallas Park West
1590 LBJ Freeway
Dallas, Texas 75234 USA
Tel: +1 (972) 869-4300

For questions about the program, eligibility requirements or to learn how to nominate someone for consideration, please contact us at LeadershipSymp@pmafoundation.com, or call +1 (302) 738-7100.

Please Note: PMA Foundation will secure reservations for attendees requiring a hotel stay.

Past Speakers

Meet Last Year’s Speakers.

Please check back for 2015 Speaker Information.

Mike Walsh

Your Business Re-Imagined

Presented by Mike Walsh, Founder and CEO, Tomorrow

New technology is not only an opportunity to improve productivity, but also an invitation to ask a much larger bigger question: Can you re-imagine the way you do business in the 21st century? Join Mike Walsh as he creates a dialogue about new digital platforms and enterprise tools that can change the relationship you have with customers and competitors. Learn about the new management styles that will help you lead the next generation through disruptive times as well as how consumerization, enterprise mobility and the Cloud will change the way your teams collaborate and act on information. Walk away with a roadmap for successfully leading your company into the future.

View Mike Walsh Bio

Erik Qualman


The Making of a Digital Leader

Presented by Erik Qualman, International Best-Selling Author and Keynote Speaker

We are all playing a digital game of chess where content is king and culture is checkmate. But how can you foster the right company culture in a digital and remote world? Join Erik Qualman, Founder of Socialnomics.com, as he shares the traits of leadership in our modern world and how to further develop your own digital leadership. Learn the five habits that encompass a successful Digital STAMP of Leadership (Simple, True, Act, Map, People) and how you can help your organization improve morale, motivate performance, create a more efficient work environment and, ultimately, impress and delight customers.

View Erik Qualman Bio

Kaihan Krippendorf


Seizing Business Advantages Through Creative Strategic Thinking

Presented by Kaihan Krippendorff, Best-Selling Author of OUTthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

At the heart of competition sits one fundamental question: how do some people identify and seize strategic options that others overlook? Having studied some of history’s most creative strategists from Sun Tzu to Napoleon Bonaparte to Mahatma Gandhi, Kaihan Krippendorff formulated five key habits that drive “outthinkers” towards unorthodox solutions: mental time travel, attacking the interconnected system, frame-shifting, disruptive mind-set and shaping perceptions. Gain new insights and actionable strategies to move your organization forward.

View Kaihan Krippendorff Bio

Colette Carlson


What’s Sex Have To Do with It? The Truth About Gender Communication

Presented by Colette Carlson, Human Behavior Expert and Author

Similar to knowing a second language, leveraging gender communication allows you to more effectively connect and communicate, eliminating frustrating conversations and judgments that can impact the bottom line. With women comprising 50% of the workforce and having the potential to increase a company’s ROI by up to 42%, is it integral for leaders to master gender differences. Colette Carlson unlocks the secrets of gender communication to help you—male or female—influence, persuade and communicate more effectively with the opposite sex to ensure that your message achieves maximum understanding. !

View Colette Carlson Bio

2014 Symposium Brochure

Download 2014 Symposium Brochure

2014 Sponsors

Thank You 2014 Sponsors!

In Partnership With:
Cornell University Logo
Presenting Sponsors
JV SmithNational Resource ManagementProgressive Produce
Thursday Evening Dinner
Sponsored in part by

Refreshment Break
Mixtec Group
Welcome Reception and Networking Dinner
Sponsored in part by:

View Available Sponsorship Opportunities for the 2015 Symposium

View 2015 Sponsorship Opportunities


Participant Testimonials

In their words, the 2014 Executive Leadership Symposium attendees said:

“This program is a continuing education course that any leader or visionary of a company should consider mandatory. Starting off the year with new ideas, inspiration and connections could make the difference of being good or being exceptional.”

Kelly Jacob, Vice President of Retail, Pro*Act

“Take the time away from the trenches, enjoy the stimulating company of excellent peers, and listen carefully. This was among the best two days I have spent “working” and it gave me energy and ammunition with which to push my company forward.”

Mark Greenberg, President & CEO, Capespan North America

“These are the two best spent days each year.”

Jin Ju Wilder, Director of Corporate Strategy, Valley Fruit & Produce

“A must! Execellent networking and outstanding speakers who challenged your thinking and engaged in follow up conversations.”

David Rhodes, Vice President of Produce and Floral, Marsh Supermarkets