Executive Leadership Symposium
Leadership Symposium Logo

January 21-23, 2015 | Dallas, Texas USA

The Executive Leadership Symposium, brought to you in partnership with Cornell University, offers senior executives an opportunity to come together and discover how to harness the innovation and changes taking place to confidently position their companies for a competitive advantage today.


Unique Format, Unique Experience, Unique Results

This one-of-a-kind program offers what no other leadership program provides:

Executive Perspective – Start by participating in general sessions designed to stretch your thinking. Delve deeper into material through discussion with thought leaders and professional facilitators who bring new information and best practices for review.

Program of Peers – Capitalize on focused time with industry peers to discuss new strategies, new ideas and even new partnerships.

A Format to Explore Answers – Learn from general sessions then work elbow-to-elbow with colleagues, facilitators in a smaller group format to discuss practical application of concepts for your specific business. Following the small group discussion, reconvene with the speakers to debate the issues presented.

Results You Can Use – Leave with a global perspective, actionable strategies and new relationships to help you approach ‘business as unusual’.

A Smart Investment in Leading Education – This all inclusive program will provide access to best-in-class instruction, a learning environment designed for executive education and an opportunity for vetting ideas and problem solving at the decision-maker level.

In Partnership With:
Cornell University Logo

Who Should Attend

Who Should Attend

This program is designed exclusively for executive leaders with critical roles in the global produce supply chain including those who have the ability to define and lead strategy in their organizations and affect change. The event is limited to the first 75 applicants and is confirmed on a first-come, first-served basis.

Appropriate titles include, but are not limited to:

  • • CEO
  • • COO
  • • CFO
  • • CTO
  • • President


2015 Symposium Schedule at a Glance

Please note the new format for the 2015 Symposium.

Wednesday, January 21

Networking Dinner
Waves of Change: Three Major Forces Defining Your Company’s Future – Anders Sorman-Nilsson
Group Activity

Thursday, January 22

Execution IS the Strategy: How to Create Agile Organizations and High Performing Teams – Laura Stack
Small group discussions with facilitators
Facilitators lead questioning of Laura Stack

Making Diversity an Engine for Growth and Innovation in Your Organization – Kaplan Mobray
Small group discussions with facilitators
Facilitators lead questioning of Kaplan Mobray

Off Site Dinner

Friday, January 23

Continued Discussion with Kaplan Mobray
Why Do CEO’s and Organizations Fail? – Mark King
Facilitators lead questioning of Mark King
Symposium Wrap-Up


Apply Today!

The PMA Foundation seeks candidates who shape decisions in our industry that reflect the leadership skills needed in today’s markets. Eligible candidates must be employed in any segment of the produce or floral supply chain and be in a senior executive role within the company. The program is designed for a maximum capacity of 75 executives.

Apply for your space in the 2015 program online. You will be notified of your application status within two weeks of receipt of your application. Payment will be processed upon acceptance of your application. All applications must be completed and submitted no later than January 7, 2015.

Online Application

If you prefer a paper form, please email LeadershipSymp@pmafoundation.com.


Your Program Fee includes:

  • • Three nights luxury hotel accommodations (arrival January 21, departure January 24)*
  • • Welcome Reception and Dinner on Wednesday
  • • Breakfast and lunch on Thursday
  • • Dinner on Thursday
  • • Breakfast on Friday
  • • Program materials
  • • Certificate of completion

PLEASE NOTE: Airfare to and from Dallas is the responsibility of the individual.

* For participants choosing to stay in the hotel

Loyalty Reward for Past Attendees (must have attended Executive Leadership Symposium at least once in the last three years)


EARLY RATE (US$): On or before December 12, 2014
For participants
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
For participants not
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
REGULAR RATE (US$): After December 12, 2014
For participants
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members
For participants not
requiring a hotel stay:
PMA Members
Loyalty Reward, PMA Members

Hotel Accommodations
Omni Dallas Park West
1590 LBJ Freeway
Dallas, Texas 75234 USA
Tel: +1 (972) 869-4300

For questions about the program, eligibility requirements or to learn how to nominate someone for consideration, please contact us at LeadershipSymp@pmafoundation.com, or call +1 (302) 738-7100.

Please Note: PMA Foundation will secure reservations for attendees requiring a hotel stay.

2015 Speakers

Mark King


Why Do CEO’s and Organizations Fail?

Presented by Mark King, President of adidas North America

Many people in business today are thrown into leadership positions with very little training. Although Mark was highly successful at sales and sales management, once he assumed the role of President and CEO he quickly realized his experience as a sales leader didn’t fully prepare him for the daily challenges of leading a global company in a highly competitive market. Mark shares how a deeply passionate salesman used his existing sales leadership skills and acquired new skills to successfully re-energize TaylorMade Golf Company and turn it into a #1 selling brand.

View Mark King’s Bio

Kaplan Mobray


Making Diversity an Engine for Growth and Innovation in Your Organization

Presented by Kaplan Mobray, Author, Founder of the Kaplan Mobray Leadership Institute and Former Diversity Lead for Deloitte

Too often, corporations want diversity and innovation to impact their bottom line but fail to consider anything beyond headcount. As a result, leaders do not devote bottom line focus on connecting diversity and innovation to their management practices. When used as a tool to uncover new ideas for business, a well-orchestrated diversity strategy provides new insights for generating financial growth and is an effective vehicle for anticipating business trends. Join Kaplan to discover how to turn the diversity paradigm upside down and to gain practical steps for transforming your organization to capture greater ROI.

View Kaplan Mobray’s Bio

Anders Sorman-Nilsson


Waves of Change: Three Major Forces Defining Your Company’s Future

Presented by Anders Sorman-Nilsson, Founder of Thinque and Strategic Consultant

Every industry now operates in a turbo-charged global marketplace that waits for no one. To thrive, leaders must have their pulse on the marketplace and prepare their teams for what’s next. How will the Waves of Change impact the way we do business on a daily basis and what are the three global forces that will soon reach our shores and challenge companies to shake off organizational ‘change apathy’?

View Anders Sorman-Nilsson’s Bio

Laura Stack


Execution IS the Strategy: How to Create Agile Organizations and High Performing Teams

Presented by Laura Stack, Founder and President of The Productivity Pro

Laura believes a leader’s greatest challenge isn’t creating the strategy – it’s execution. Today, strategy and execution are part of the same process because of the speed at which organizations need to evolve. These competitive pressures mean leaders don’t have time to do “strategic planning” as they did in the past, but what they can do is design a high-performing culture full of strategic thinkers. So how do you drive strategic initiatives and get results from your team? This session will provide a proven formula to create high performing teams and agile organizations.

View Laura Stack’s Bio

2015 Sponsors

Thank You 2015 Sponsors!

Presenting Sponsors
JV Smith
Progressive Produce

Networking Lunch Sponsor
Ventura Foods

Refreshment Break Sponsor
Mixtec Group

Thursday Evening Dinner Sponsor
Wells Fargo Bank

Welcoming Reception & Dinner Sponsor
Port of Houston Authority

View Available Sponsorship Opportunities for the 2015 Symposium

View 2015 Sponsorship Opportunities


Participant Testimonials

In their words, the 2014 Executive Leadership Symposium attendees said:

“This program is a continuing education course that any leader or visionary of a company should consider mandatory. Starting off the year with new ideas, inspiration and connections could make the difference of being good or being exceptional.”

Kelly Jacob, VP of Retail & Emerging Channels

“Take the time away from the trenches, enjoy the stimulating company of excellent peers, and listen carefully. This was among the best two days I have spent “working” and it gave me energy and ammunition with which to push my company forward.”

Mark Greenberg, President & CEO, Capespan North America

“These are the two best spent days each year.”

Jin Ju Wilder, Director of Corporate Strategy, Valley Fruit & Produce

“A must! Execellent networking and outstanding speakers who challenged your thinking and engaged in follow up conversations.”

David Rhodes, Vice President of Produce and Floral, Marsh Supermarkets